Cityfish is a streamlined and adaptive video production partnership of seasoned freelance professionals. Founder Rob VanAlkemade has been a director, producer, cinematographer, sound recordist and editor since 1995.

Rob's latest film What Would Jesus Buy? has been reviewed as "Fast and funny" in the NY Times, "A documentary on a mission" in the LA Times, "Hilarious and eye-opening" at About.com, "A wickedly effective indictment of America's consumer compulsion" in the Chicago Tribune and "Must see viewing" in the Washington Post.

WWJB was developed after Rob produced Preacher With an Unknown God, which was Best Experimental at Santa Cruz, a Media Rights semifinalist and a Sundance Jury Award Winner. Preacher was reviewed as "One of the most intriguing short films of the year" at Crested Butte, "A fast reeling, beautiful cinematic perspective of America" at Calgary, "Rich in poetic images of urban America" in the NY Times and "Literally dazzling" at Short Film Review. An Official Selection at twenty-one major film festivals, Preacher is distributed by 7th Art, produced with Gone Off Deep and features music by 3 Leg Torso.